Club Wembley was struggling to retain and acquire members.
The reason was obvious to us - it was a bland corporate experience for the prawn sandwich brigade. Yawn.
We put back the pride, passion and emotion to remind everyone this is where history is made and legends are created.
Reinventing, rebuilding and rebooting Club Wembley to give the home of football its heart back.
So now members can proudly say “I was there” with their hand on their heart.
