Ten million customers enjoy Meerkat Movies so we knew they love the big screen (and sci-fi blockbusters too). To reward their loyalty and celebrate the 40th anniversary of Star Wars we created something very special – a unique Meerkat Star Wars galaxy of goodies. Two magical brands joining forces with not a Jedi mind trick in sight.
The magic of the fur met the power of the force.
Since the British Heart Foundation was established in 1961 the annual number of deaths from cardiovascular disease has been halved. This is due to their tireless work developing breakthrough after breakthrough: pacemakers, statins and heart transplants to name a few.
As the largest funder of research into heart and circulatory diseases they rely on the generosity of the public to keep going.
Incredibly, half of all donations are from gifts left in Wills. So it was vital to raise awareness of this as there’s still a long way to go.
New Year’s Day dawns and hello mahoosive hangover. It’s officially the only day of the year where you can stay in your PJ’s and eat pizza at any time you damn well feel like it.
It’s also the day the most pizza’s are ordered, funnily enough. So we welcomed in the New Year Domino’s style by launching the Recovery Channel on TV. Twenty four hours of chilled out bliss just for you. Calm and soothing vibes, to help you, well, recover.
The quickest, easiest and smoothest way to get from London to Gatwick Airport (or vice versa) is the Gatwick Express. It’s so tranquil, relaxing and streamlined we thought it time to cut through the clamour and a make a statement with a new positioning.
Smooth, seamless and most importantly simple. It’s time to relax.
For the millions of customers who enjoy Meerkat Movies every week the fairytale became furry. Teaming up with Disney we brought them Ayana and Oleg from Beauty and the Beast, an enchanting and irresistible offer only open to loyal customers.
Weaving more meerkat magic with a happy ever after for everyone.
Club Wembley was struggling to retain and acquire members.
The reason was obvious to us - it was a bland corporate experience for the prawn sandwich brigade. Yawn.
We put back the pride, passion and emotion to remind everyone this is where history is made and legends are created.
Reinventing, rebuilding and rebooting Club Wembley to give the home of football its heart back.
So now members can proudly say “I was there” with their hand on their heart.
To celebrate Nokia’s global sponsorship of the Dark Knight Rises and the launch of their first smartphone we created something very special. First up forty limited edition smartphones loaded with über unique content were sent to passionate influencers around the world. Passionate about tech, entertainment, gaming and Batman.
We’d inspired and excited them, and they got the world excited about what was coming.
Which was a real time interactive 3D Gotham city packed full of Easter eggs, prizes and content from the movie. To get to it you simply had to go to NYC on Nokia maps and find the portals. Once in you were free to roam, explore and play.
Child sexual abuse in the UK has risen by 60% in the last decade and the growing cries for help are going unanswered. It’s closer to home than we think due to mobile technology. In our streets, homes, and schools.
The Children’s Society provide a lifeline but are struggling to raise awareness. So we created a targeted campaign to really bring home that this is happening.
Thousands of new supporters were acquired.
Parliament debated the issue.
The Children’s Society moved up 11 points on the Charity Brand Index.
Theresa May addressed the issue during the Policing and Crime Bill advocacy initiative due to lobbying from people who had experienced the campaign.
A four-week nationwide campaign to tease the new face of KIA: the all new Sportage
But we we’re not allowed to show the vehicle! The solution was Teaseography – temptation through typography. Because if a picture tells a thousand words what if a word could evoke a thousand feelings? We created the desire by displaying supreme confidence in the product – something people didn’t expect from KIA.
And we teased mercilessly: press, digital OOH, digital, social, customer experience, dealerships, PR and email. The lot.
The second biggest fundraising event in the country happens every September to support people facing cancer. In 2017 and 2018 we got the country excited again in every channel humanly possible with our idea that ran throughout everything – the first time Macmillan had achieved this. We raised awareness, got in touch with all our loyal supporters and said thank you afterwards.
We also ate quite a lot of cake.
Seen as a stuffy and old-fashioned brand, SAGA has so much more to offer than its target audience realised. A new positioning – Keep Doing - brings this to life with contemporary verve and confidence.
Whatever you want to do, however you want to do it, you can keep doing it with SAGA.
You’ll be spoilt for choice.
What’s the easiest and quickest way to get to Gatwick? So quick in fact you’ll be on the slopes or in the sea in a blink of an eye.
Or the top option for fun family days out?
Or the simplest way to escape the city and enjoy an away day?
Thameslink of course.
The International Committee of the Red Cross brings hope to conflict zones around the world 24/7. Their ageing donor base is disappearing and a new generation now needs inspiring. The Conflict Compass gives everyone the chance to discover, share, donate and discuss their work. In the office. At home. At school. Anywhere.
Creating a community of concern to help those in conflict.
Three were all about enjoying the silly stuff online. So to celebrate the free rollout of 4G across the network to all eight million customers we created a celebratory message from the CEO himself. When 4G was switched on in your region you received your own personal digital welcome from him.
Eight million celebrations of silly stuff.
Child slavery. Two words that should never be heard together. Whether used for labour, as child soldiers or as sex workers it’s a reality that is growing.
World Vision operates globally to eliminate child slavery and the issues that cause it. We created for them a simple unifying creative platform to bring everything under one statement, one goal and one vision.
Childhood is sacred. Help us protect it.
This campaign was the first to bring this platform to life.