A four-week nationwide campaign to tease the new face of KIA: the all new Sportage
But we we’re not allowed to show the vehicle! The solution was Teaseography – temptation through typography. Because if a picture tells a thousand words what if a word could evoke a thousand feelings? We created the desire by displaying supreme confidence in the product – something people didn’t expect from KIA.
And we teased mercilessly: press, digital OOH, digital, social, customer experience, dealerships, PR and email. The lot.
