Since the British Heart Foundation was established in 1961 the annual number of deaths from cardiovascular disease has been halved. This is due to their tireless work developing breakthrough after breakthrough: pacemakers, statins and heart transplants to name a few.
As the largest funder of research into heart and circulatory diseases they rely on the generosity of the public to keep going.
Incredibly, half of all donations are from gifts left in Wills. So it was vital to raise awareness of this as there’s still a long way to go.