Child sexual abuse in the UK has risen by 60% in the last decade and the growing cries for help are going unanswered. It’s closer to home than we think due to mobile technology. In our streets, homes, and schools.
The Children’s Society provide a lifeline but are struggling to raise awareness. So we created a targeted campaign to really bring home that this is happening.
Thousands of new supporters were acquired.
Parliament debated the issue.
The Children’s Society moved up 11 points on the Charity Brand Index.
Theresa May addressed the issue during the Policing and Crime Bill advocacy initiative due to lobbying from people who had experienced the campaign.